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Understand Google's advertising policies, including ad approval status and account suspension
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Competitor Double Serving

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# 1
Visitor ✭ ✭ ✭

Can anyone advise on the following:

 

A competitor advertises the same service using two different websites to occupy positions 2 and 3 in SERP.

It's the same company using two different websites.

 

They are doing this for most of their services and have bought a number of websites to allow them to occupy two positions in Adwords.

 

Is this double serving? I have reported this to Adwords many times and there is never any action taken.

 

If it's not double serving, is it safe for me top do the same?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Competitor Double Serving

Top Contributor
# 2
Top Contributor

Hi Graeme,

 

This is gaining unfair advantage in the auction and can be reported.
Here is the policy: https://support.google.com/adwordspolicy/answer/6020954?rd=1
Heres the complaint form: https://support.google.com/adwords/troubleshooter/4578507?rd=1

 

Hope this helps!

 

Cheers,
Shweta

AdWords Top Contributor
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