AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4K members online now
4K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Competitive business use bosses name as a keyword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My bosses name is being used as a search term for her former employer. Since she is an attorney, people seek her out but what they find is where she used to work. Is this something we can change?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jennifer K
September 2015

Re: Competitive business use bosses name as a keyword

Rising Star
# 2
Rising Star
Hi Jennifer,

You wouldn't be able to object legally, unless the name is a Trademark term you own. However, you can use the same keyword in your AdWords campaign (if you're advertising) too. With relevant ads and the right landing page about her, you should be able to get decent results over time.

Thanks,
Sumanth
Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jennifer K
September 2015

Re: Competitive business use bosses name as a keyword

Rising Star
# 2
Rising Star
Hi Jennifer,

You wouldn't be able to object legally, unless the name is a Trademark term you own. However, you can use the same keyword in your AdWords campaign (if you're advertising) too. With relevant ads and the right landing page about her, you should be able to get decent results over time.

Thanks,
Sumanth
Sumanth Sridhar