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Client Losing Business from "Anti" Ads, HELP!

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

There is someone that is using "Anti" ads in Google to badmouth my client's name and product.  I understand that this is against policy as stated by Google....

 

https://support.google.com/adwordspolicy/answer/175902?hl=en#

 

"Ad text advocating against an organization, person, or group of people"

 

So, I've reported him and nothing has happened.  I'm assuming it will just take some time for his ad to be banned.

 

In the meantime, what should I be doing?  I can create multiple sites to point multiple ads to so that this guys ad gets pushed down. I mean, I'm pretty sure that is against Adwords policy, but so is what he is doing, and my client is SUPER PISSED at what is happening.  I am not sure what the best answer is here....

 

I normally deal with Reputation Management for clients in the Organic search results, not Paid results.

 

Please Help!

Re: Client Losing Business from "Anti" Ads, HELP!

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Clint H,

 

My first step when something like this happens is to try and contact the advertiser and ask them to kindly refrain form doing it, pointing out the policies and what your next steps will be if they don't etc.

 

90% of the time it works.

 

I can't tell how bad it is as you haven't given us an example, can you show us (doesn't have to be it, just similar) and we may be able to give you a bit more feedback?

Re: Client Losing Business from "Anti" Ads, HELP!

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

http://bit.ly/15vqLym - this will take you to his ad, it's at the very top.

 

And I guarantee you, he will not remove it.  We've tried, he is not a happy camper and has it out for my client. 

Re: Client Losing Business from "Anti" Ads, HELP!

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi Clint,

 

I'm in Australia and can't see any ads at all there. I did try using the ad preview tool but didn't spot anything there either. Any chance you can just let me know what is says here?

Re: Client Losing Business from "Anti" Ads, HELP!

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Well, the ad pretty much says Hey, before you go do business with this guy come to my site to see that he sucks!... but honestly the ad itself doesn't really say anything bad.

 

The site it takes you to is this...

 

http://bit.ly/10SEsU9

 

All the names at the top and everywhere else are that of my clients and and properties. 

 

Re: Client Losing Business from "Anti" Ads, HELP!

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Anybody able to help me on this?

Need help with Anti ads....

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

 

https://support.google.com/adwordspolicy/answer/175902?hl=en#

 

"Ad text advocating against an organization, person, or group of people"

 

So, I've reported him and nothing has happened.  I'm assuming it will just take some time for his ad to be banned.

 

In the meantime, what should I be doing?  I can create multiple sites to point multiple ads to so that this guys ad gets pushed down. I mean, I'm pretty sure that is against Adwords policy, but so is what he is doing, and my client is SUPER PISSED at what is happening.  I am not sure what the best answer is here....

 

I normally deal with Reputation Management for clients in the Organic search results, not Paid results.

 

Please Help!