AdWords
2.2K members online now
2.2K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Character Limit for Japanese Ads in AdWords Editor

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Our agency is trying to upload campaigns in Japanese, with Japanese characters, and we keep getting error messages saying that the Title/Description Line 1/Description Line 2 are all past the character limit. Yet when I "count" the characters that are in the line, I'm way below 25/35 characters.

 

Does anyone know if Ad Words Editor counts Japanese characters differently than western characters?

 

Thanks for your feedback

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
May 2016

Re: Character Limit for Japanese Ads in AdWords Editor

Google Employee
# 2
Google Employee
Yes, CJK (Chinese/Japanese/Korean) characters (as well as certain other scripts) count as two each. This is not Editor-specific, it's a general rule in AdWords; Editor is just the messenger. You would hit the same limit in the online interface, say.

Re: Character Limit for Japanese Ads in AdWords Editor

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks! Makes sense now! Have a good one!