AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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Can you target competitors company name through adwords?

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# 1
Visitor ✭ ✭ ✭

Lets say I owned BMW; is there any rule against me going after keyword "Mercedez" for my adwords or microsoft ad center campaign?

Re: Can you target competitors company name through adwords?

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# 2
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You have to ask MSN about Adcenter, but for AdWords you can use a competitors trademark as a keyword.
https://support.google.com/adwordspolicy/answer/6118?hl=en-GB&ref_topic=16316