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Understand Google's advertising policies, including ad approval status and account suspension
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Can you buy adwords for personality or celebrity keywords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've noticed that if you google a well-known person, there is often no sponsored ads - is this because Google will not sell sponsored ads for "person" searches - e.g. "Jessica Simpson" only for generic phrases like "Texas real estate" or something?

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Re: Can you buy adwords for personality or celebrity keywords?

Community Manager
# 2
Community Manager
Hi Dave,

We don't have a specific policy against using keywords that are also a celebrity name. However, one of the biggest factors that determines if we serve ads and which ads we serve is quality score. Essentially, quality score is a measure of relevance. We want to show the user an ad for exactly what they're looking for, so we evaluate how the relevance of the keyword, ad text, and landing page matches the user query.

So if a user is searching for X celebrity, they probably want to see an ad about X celebrity and go to a website about X celebrity. They probably aren't wanting to see an ad for real estate if they're searching for a celebrity.

You can reach more about quality score here: https://support.google.com/adwords/answer/2454010?hl=en.

You might also be interested in information about the Google Display Network (GDN). The GDN is great for branding efforts, and it allows you to place ads on websites of your choosing. So if you want to show a real estate ad on a celebrity gossip site, you can. Here's information on that: https://support.google.com/adwords/answer/2404191?hl=en

Re: Can you buy adwords for personality or celebrity keywords?

Community Manager
# 3
Community Manager
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