AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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Can we send adwords traffic to a landing page?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can we send adwords traffic to a landing page?

 

I'm not talking about a "make money" landing page. Or a landing page that is made to collect email opt-ins.

 

I mean a landing page displaying contact info for a business, and info about the business.

 

So, I guess my question is:

 

Can we send adwords traffic to a one-page site / one-page landing page?

 

Or does it have to  be a multi-page site for ad approval?

Re: Can we send adwords traffic to a landing page?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Yes, you can; but it's not a good practice just adding only info about your business without any interactive elements on the page.

You better make use of the landing page, put all the info about your business,
most frequently asked questions you spend time answering your customers about, articles that educate your customers. Include a form where people can email you to know more about your services.

Identifying your campaign goals makes it much easier to track its success , you have first to know why you bring traffic to your site.