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Understand Google's advertising policies, including ad approval status and account suspension
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Can 'free shipping' be used as part of a product description?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Heart Bracelet...Cherry Quartz Glass....with Rose Quartz Beads... Stunning...Free Shipping

 

Is this permitted?

2 Expert replyverified_user

Re: Can 'free shipping' be used as part of a product description?

Top Contributor
# 2
Top Contributor

Hello and welcome to the community.

 

If you want to use Product Listing Ads for advertising, I would not use Free Shipping as part of the description, but rather as the "Promotion" part of the ad (the last line).

 

You can find how it works here: http://support.google.com/adwords/answer/2456103?hl=en

 

Here's a snippet:

 

Examples of ideal product promotions

  • Use coupon code HALZ for $10 off at checkout
  • Save 5% with coupon code SRCH379 at checkout
  • Free shipping on orders over $50
  • Buy a second one for 50% off
  • Free 1 day shipping with any purchase of $100 or more

Examples of less useful product promotions

  • We are the best out there!
  • Satisfaction guaranteed
  • Certified the best costume retailer in the bay area
  • Low prices, guaranteed
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Can 'free shipping' be used as part of a product description?

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆

HI elainesgems

 

Welcome to the AdWords community :-)

 

I would most certainly include 'free shipping' as part of the ad copy. It could be that extra one thing in your ad that gets the user to click! It's important to get an offer and a call to action in your ad text. I've found a great article written by Google employee Rosiel and I think you will find it very useful to look at as it discusses how advertisers can write compelling ads step by step-

 

7 tips on how to write compelling ads

 

I hope that you find this useful :-)

 

Kind regards

Re: Can 'free shipping' be used as part of a product description?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks for the responses.

Re: Can 'free shipping' be used as part of a product description?

[ Edited ]
Top Contributor
# 5
Top Contributor

just to emphasize -- never use free shipping or any shipping information

whatsoever within a product-listing-ad (data-feed)  title or description --

doing so violates the google-shopping relevance policies and risks the

items being removed from the listings, disapproval, or suspension --

http://support.google.com/merchants/bin/answer.py?answer=2700371

 

title and description (in the feed) should only describe the product being offered.

 

of course, the restriction does not apply to normal adwords

(keyword) ads or promotional messages set within adwords.