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Can another company us my company name in their Google Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Does Adwords allow one company to use another companies name in their ads with a link to  their own company?  This seems like unfair practice to me. How can I make them stop using my company name? Attached is the link address.

http://www.google.com/aclk?sa=l&ai=C9MQ77chHVOzPIOu1yQGr84CICryjma4FtKCw9qEB8oKR6pUBCAAQAVDc9PzuAmDJ...

2 ACCEPTED SOLUTIONS

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can another company us my company name in their Google Adwords

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hello Patrick

It may be possible for you to prevent this, if you have the company name registered as a trademark.

If a trademark owner files a complaint with Google about the use of their trademark in AdWords ads, Google will investigate and may enforce certain restrictions on the use of that trademark in AdWords text ads. This policy applies worldwide.

Please see the following link for more details:

https://support.google.com/adwordspolicy/answer/6118?hl=en-GB

Hope that helps a little

James Edward

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can another company us my company name in their Google Adwords

Badged Google Partner
# 3
Badged Google Partner

Hi Patrick,

 

It is indeed possible to use another company's name. You can however file a complaint if your name is registered as a trademark. For more information on how trademarks can be protected on AdWords:

 

https://support.google.com/adwordspolicy/answer/2562124

 

You can of course also contact the advertiser directly in order to resolve this.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can another company us my company name in their Google Adwords

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hello Patrick

It may be possible for you to prevent this, if you have the company name registered as a trademark.

If a trademark owner files a complaint with Google about the use of their trademark in AdWords ads, Google will investigate and may enforce certain restrictions on the use of that trademark in AdWords text ads. This policy applies worldwide.

Please see the following link for more details:

https://support.google.com/adwordspolicy/answer/6118?hl=en-GB

Hope that helps a little

James Edward
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can another company us my company name in their Google Adwords

Badged Google Partner
# 3
Badged Google Partner

Hi Patrick,

 

It is indeed possible to use another company's name. You can however file a complaint if your name is registered as a trademark. For more information on how trademarks can be protected on AdWords:

 

https://support.google.com/adwordspolicy/answer/2562124

 

You can of course also contact the advertiser directly in order to resolve this.

Re: Can another company us my company name in their Google Adwords

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank You for the info. This was very helpful!