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Can I use multiple destination urls for same keyword?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a few websites which are all aimed at the same target audience. Instead of running a few seperate campaigns for each website, can I have each keyword trigger 1 out of two or three ads, each with a different destination url (different website completely)?

 

An example would be this:

 

keyword: dog food

 

scheduled between 1-2pm , 3-4pm, 5-6pm, etc.
ad1:
Dog Food and Supplies 30% off
High Quality, Treat your Dog
Vetrenarian Approved and Recommended
www.dog-food.com

 

scheduled between 2-3pm , 4-5pm, 6-7pm, etc.
ad2:
Dog Food and Dog Treats
Treat your dog with the best
Vetrenarian Approved and Recommended
www.dog-treat.com

 

If this is possible, is it also possible to schedule the ad rotation between the different ads along with scheduling the bid adjustments as well? In other words, whenever Ad1 is running (between 1-2pm) my max bid on dog food is $10, but between 2-3pm Ad2 will be running and the max bid will be $5.

 

Hope I didn't make too much of a mess with my questions here...

Thanks for any help!

 

1 Expert replyverified_user

Re: Can I use multiple destination urls for same keyword?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi
I am not sure about the nature of your question , are you asking if this is "possible" or are you asking if this is "allowed"?

About Possible: Yes this is possible using automated rules where you can lable ads and pause and unpause them on certian times.

About Allowed: I am not expert on policy but from my experience i dont see any problem there.

But at any given point of time you can have just one domain per adgroup, which means you cant have one ad with domainA and another with DomainB running at same time in one adgroup.

 

Hope this makes sense

Regards

Nik

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Can I use multiple destination urls for same keyword?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I think you understood my question clearly... which brings me to another question, is it possible to schedule Adgroups rather than actual Ads?

Re: Can I use multiple destination urls for same keyword?

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hello Mark R

 

The structure in Adwords is :
Account
In the accout you have Campaigns
In an campaign you have Adgroups
In an adcroup you have Keywords.

If I understand you wnat :
One campaign,
With one Adgroup with keywords with url´S to different domains

No, that is not allowed.
It is not allowed to have destinations and display URL´s to different domains in the same adgroup.

And you could have an other policy problem.
It looks like that the different domains are the same business.
Than you have a problem with the double serving policies too..
http://support.google.com/adwordspolicy/answer/2600168?hl=en

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Can I use multiple destination urls for same keyword?

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆
Maybe I did not understand it right, you are not talking about the same campaign or adgroup_
** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Can I use multiple destination urls for same keyword?

Top Contributor
# 6
Top Contributor

Hi;

Do you have more than one account?

Targeting the same domain or a  similar domain using the same keywords,, from different accounts,  is a violation of the "double serving " section of the Policy.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Can I use multiple destination urls for same keyword?

Top Contributor Alumni
# 7
Top Contributor Alumni

Hi Mark,
Yes you can schedule adgroups the same way as ads Smiley Happy

Find screenshot below

rules.PNG
Hope this helps

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Can I use multiple destination urls for same keyword?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Hi Moshe,
Its not from different accounts. I basically want my keywords to sometimes trigger an ad with a different destination url. keyword1 will sometimes trigger an ad with display/destinationurl1 and sometimes trigger an ad with display/destinationurl2 .
This wouldn't be considered double serving since its on the same account and only one ad will be displayed at a time, right?

Re: Can I use multiple destination urls for same keyword?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
I'm just bumping this post cause I haven't received an answer yet... hoping someone might be able to shed some light and offer a solution if one exists, thank you!

Re: Can I use multiple destination urls for same keyword?

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
I have just had my wrists slapped by Google. But a lesson learnt.

You can advertise different URL's in different AdGroups, only one ad will show against a certain keyword, which is not a 'double serving'. If both AdGroups are enabled, the ad with the better ad score will show up. However as you are specifying the times, then ads will understandably only show of the enabled AdGroup.

Hope that helps