Can I target a city name and service that happens to be a business?
I am running a campaign for a client and have had some issues.
I have been targeting the following term: Thousand Oaks Urgent Care
This targets two things: Thousand Oaks (city in CA), and Urgent Care (the type of service they offer)
The ad title I have been running is "Thousand Oaks Urgent Care," and this just so happens to be the name of a business in the area. Am I violating any TOS for Google with this? They have complained to my client and made threats, and while I can understand they don't like the competition, I am simply targeting the area and service provided. I could be wrong, but it shouldn't be my client's problem that they named their business after a city and service.
Re: Can I target a city name and service that happens to be a business[ Edited ]
May 2013 - last edited May 2013
No you are not, according to the Adwords Trademarks Policy
Please read more about it here
Here is a quote :
An ad can use a trademarked term in its text if either of these conditions is true:
- the ad text uses the term descriptively in its ordinary meaning rather than in reference to the trademark
- the ad is not in reference to the goods or services corresponding to the trademarked term
Re: Can I target a city name and service that happens to be a business
If they have registered the name as a trademark then you cannot use it - if they haven't you can.
On the other hand, presumably you are competitors in relatively close proximity - it might be "nice" of you to change your ads to avoid an escalation of cross targeting.
How would it impact on your ads to use the title Urgent Care Thousand Oaks ?