AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.6K members online now
2.6K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Can I advertise my Amazon product page on Adwords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have some products up on Amazon and just wonder if we can use adwords to advertise them? There was an answer here that said amazon does not allow affiliates to advertise with adwords but pointed to a dead url: https://affiliate-program.amazon.com/gp/associates/promo/paidsearch?

 

We are not advertising using Amazon affiliate url, just the amazon product url.

 

Any help would be appreciated.

 

thanks!

 

2 Expert replyverified_user

Re: Can I advertise my Amazon product page on Adwords?

Top Contributor
# 2
Top Contributor
We just had the same question yesterday.
Check this discussion for an answer;
https://www.en.adwords-community.com/t5/Advanced-Features/Amazon-sponsored-link/m-p/421066#M41101
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Can I advertise my Amazon product page on Adwords?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I'm not concerned about getting my adwords ads on Amazon, I want to know if I am allowed to create an adwords campaign with ads that point to my Amazon product pages?

Re: Can I advertise my Amazon product page on Adwords?

Top Contributor
# 4
Top Contributor

Oh... I see... I don't think Amazon allows that; but again, let me ping our Amazon specialist.

@AdWiser ?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Can I advertise my Amazon product page on Adwords?

Rising Star
# 5
Rising Star
Hi Troy,

I fail to see the point of running such a campaign. The whole point of running such a campaign would be record ROI, sales & conversions recorded via your ads on Amazon (for your product of course) but since Amazon is a third party website, you cannot place any sort of tracking code on their pages neither can you place a conversion code on their thank you page.

If you cannot track data in terms of ROI, sales or even conversions, the whole purpose of running the campaign is defeated. I am not sure if you can even run such a campaign, as you will be redirecting users to your amazon product page which implies your destination url & display url will have 'amazon' in them. I am sure Amazon must be running a SEM campaign, and when AdWords catches this anomaly, it is bound suspend your account as Amazons account must be registered with AdWords as the original account.

Can you tell us your reasoning behind running such a campaign? Maybe we can help you with an alternative here.

Hope this helps!

Cheers!

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
Did you find any helpful responses or answers to your query? If yes, please hit "Like" or "Accept as Solution"

Re: Can I advertise my Amazon product page on Adwords?

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆

Hi Troy,

 

yes you can advertise your product on an Amazon landing page if you use the proper destination and display URL settings.

But maybe it would be smarter to advertise your own site (for tracking and other data) and mention your product can be purchased on Amazon.

Re: Can I advertise my Amazon product page on Adwords?

Rising Star
# 7
Rising Star
Hi Mvarga,

Could you elaborate on this 'yes you can advertise your product on an Amazon landing page if you use the proper destination and display URL settings'. ?

Thanks!

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
Did you find any helpful responses or answers to your query? If yes, please hit "Like" or "Accept as Solution"

Re: Can I advertise my Amazon product page on Adwords?

Explorer ✭ ✭ ☆
# 8
Explorer ✭ ✭ ☆
Yes I can Shashansingh.

You have to have some special conditions to fulfill with e-bay or Amazon for the affiliate advertising agreement.

Re: Can I advertise my Amazon product page on Adwords?

Rising Star
# 9
Rising Star
Thanks varga,

This basically means you need to get permission from such website to advertise your products through your own AdWords account, right?

Thanks!

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
Did you find any helpful responses or answers to your query? If yes, please hit "Like" or "Accept as Solution"

Re: Can I advertise my Amazon product page on Adwords?

Explorer ✭ ✭ ☆
# 10
Explorer ✭ ✭ ☆
Yes, to put it short.
Some companies require that, to avoid other penalties (e.g. double ad serving policies by Google). So you can advertise your product and it will not be advertised by others. But you have to follow strictly the agreement terms and use the proper display and destination URL.
You should not do this without permission.