AdWords
3.1K members online now
3.1K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Bidding rules and laws

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is it allowed to bid on a competitors' trademark name as a keyword and is it allowed to bid on a competitior web URL as a keyword (eg: www.competitor.com)?

2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Catmando
September 2015

Re: Bidding rules and laws

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Catmando,

 

Great question!

 

If it is a copyrighted or trademarked term usage is regulated by the applicable laws of the country/region. If it is NOT there is no restriction and you are free to use it.

 

If you are using dynamic keyword insertion it is probably NOT wise to use competitor keywords since these are competitors and it can be looked at by Google as misleading. 

 

AdWords Trademark Policy - Wise to look through this to check your country/region.

 

I hope this is helpful.

 

Best,

 

Stefan T. Martinez

Best,

Stefan Martinez
-- Not an AdWords expert, just a student eager to learn more...

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Catmando
September 2015

Re: Bidding rules and laws

[ Edited ]
Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Yes, "Ad campaigns targeting the United States, Canada, the United Kingdom, or Ireland may use a trademark in ad text if the ad is in compliance with Google's policy on resellers and informational sites." - From Google's Policy Page

 

Basically if you use a TM or brand name in your ad text such as "Nike", "Delta", "Samsung". Your landing page needs to illustrate that you sell the product/service. 

 

If you are only bidding on the keywords and not using them in ad text

 

You will find this quote under "Trademark Terms Used In Keywords"

 

"Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received." - Unless you are in Australia, Brazil, China, Hong Kong, Macau, New Zealand, South Korea, or Taiwan

 

So you are good to go. Best of luck with you campaign!'

 

Stefan T. Martinez

Best,

Stefan Martinez
-- Not an AdWords expert, just a student eager to learn more...

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Catmando
September 2015

Re: Bidding rules and laws

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Catmando,

 

Great question!

 

If it is a copyrighted or trademarked term usage is regulated by the applicable laws of the country/region. If it is NOT there is no restriction and you are free to use it.

 

If you are using dynamic keyword insertion it is probably NOT wise to use competitor keywords since these are competitors and it can be looked at by Google as misleading. 

 

AdWords Trademark Policy - Wise to look through this to check your country/region.

 

I hope this is helpful.

 

Best,

 

Stefan T. Martinez

Best,

Stefan Martinez
-- Not an AdWords expert, just a student eager to learn more...

Re: Bidding rules and laws

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hello StefanMartinez,

 

Thank you for your quick reply and help.

 

I will recheack Googles' Trademark policy. 

Do you maybe know about restrictions in the UK?

 

Many thanks again

Marked as Best Answer.
Solution
Accepted by topic author Catmando
September 2015

Re: Bidding rules and laws

[ Edited ]
Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Yes, "Ad campaigns targeting the United States, Canada, the United Kingdom, or Ireland may use a trademark in ad text if the ad is in compliance with Google's policy on resellers and informational sites." - From Google's Policy Page

 

Basically if you use a TM or brand name in your ad text such as "Nike", "Delta", "Samsung". Your landing page needs to illustrate that you sell the product/service. 

 

If you are only bidding on the keywords and not using them in ad text

 

You will find this quote under "Trademark Terms Used In Keywords"

 

"Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received." - Unless you are in Australia, Brazil, China, Hong Kong, Macau, New Zealand, South Korea, or Taiwan

 

So you are good to go. Best of luck with you campaign!'

 

Stefan T. Martinez

Best,

Stefan Martinez
-- Not an AdWords expert, just a student eager to learn more...

Re: Bidding rules and laws

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Many thanks!

 

Regards,

Catmando

Re: Bidding rules and laws

Explorer ✭ ☆ ☆
# 6
Explorer ✭ ☆ ☆

No problem always happy to help. Cheers!

Best,

Stefan Martinez
-- Not an AdWords expert, just a student eager to learn more...