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Understand Google's advertising policies, including ad approval status and account suspension
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Become approved performance/analytics vendor for Googe Adwords Display

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# 1
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Being a analytics tracking vendor & agency, I would like to become approved vendor for Google Adwords Display. Mainly I would just like to track view-through conversions for any ads served for my clients. Please guide about the policies, constraints  around this and steps to become approved analytics/performance tracking vendor with Google AdWords.


Also, I would like to know whether I am forced to host my ad-creative to achieve above? I would still like the ads to be served by Google Display only and would just like my pixel (third-party tag with iFrame) to be placed along with the ad to be able to track the impression.


Please guide me about it.


Thanks & Regards,

Vishal Shukla

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Re: Become approved performance/analytics vendor for Googe Adwords Dis

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# 2
Top Contributor

Hello Vishal and welcome,


I think in order to show your expertise on Google Adwords, you have the option to go for Certified Partner Exam where you can take the Fundamental exam and then take the advanced Display Advertising Exam. Once you clear it and fulfill other relevant requirements to become a partner, you will get the official badge and will also show that you have expertise specifically in Display Advertising.


Find more details here:


THis link contains all exams material and you can choose your study material and start preparing for it:


For your second question, if I am not mistaken, you are referring to Third party Ads. Below link explains all the technical stuff which you have to follow to run those ads:


Hope this helps!


Re: Become approved performance/analytics vendor for Googe Adwords Dis

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# 3
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Thanks for your response Pankaj.


Basically rather than becoming partner or getting the official badge, my company wants to become Google's approved "Research Study Vendors (Performance/Analytics Tracking)" as mentioned in the Vendor's list in the link you shared Also we are looking for Impression/view-through tracking only. 


I couldn't find much guidelines about "Steps to become such approved performance/analytics tracking vendor by placing pixel tracking beacon along with ads served by Google Display Network"