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Understand Google's advertising policies, including ad approval status and account suspension
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Are you allowed to use a competitors name as one of your adwords?

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# 1
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When someone Googles my company name, an ad for a competing company comes up first. I do not consider that to be an ethical way of doing business.

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Re: Are you allowed to use a competitors name as one of your adwords?

Top Contributor
# 2
Top Contributor

Hello iglidedawn;

Since you are asking about the practice, I will not get into the specific conditions under which it is allowed. (Unless you are interested - then ask a follow-up)

This is a legitimate business practice, to bid on a keyword that is a competitor name: to get my business ad shown when a user runs a Google search about my competitor.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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