Are you allowed to use a competitors name as one of your adwords?
Re: Are you allowed to use a competitors name as one of your adwords?
Since you are asking about the practice, I will not get into the specific conditions under which it is allowed. (Unless you are interested - then ask a follow-up)
This is a legitimate business practice, to bid on a keyword that is a competitor name: to get my business ad shown when a user runs a Google search about my competitor.
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