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Are there more specific rules regarding what is OK with snippet extensions in AdWords?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In AdWords, under extensions, I have tried to add in snippet extensions specifically the neighbourhood category.  I have added the suburbs around my physio practice, but they have been disallowed.  What is the intention with the neighbourhoods extension?  Would I be better off to put 'western suburbs' than specific suburbs?  Thanks

 

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Accepted by topic author Russell
November 2016

Are there more specific rules regarding what is OK with snippet extensions in AdWords?

[ Edited ]
Top Contributor
# 2
Top Contributor

structured-snippet-extensions should add value and context beyond the ad.

extensions are mainly intended to provide a sneak-peek into a specific
characteristic, that is directly related to the product or service being
sold -- by helping users gain insight into exactly what is being offered,
before clicking -- while helping advertisers prevent unwanted clicks,
thereby improving their return-on-investment.

for neighborhoods, anything beyond place-names typically found on (google) maps --
for example, social communities, districts, fashion districts, sub-regions, etc,
that may help people, living in a community, identify an area, beyond a map.

almost any place-names or formal legal geographic designations are not allowed.

the more general structured-snippets rules and policies also apply --
such as proper punctuation, no repetition, no promotional-text, etc.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Russell
November 2016

Are there more specific rules regarding what is OK with snippet extensions in AdWords?

[ Edited ]
Top Contributor
# 2
Top Contributor

structured-snippet-extensions should add value and context beyond the ad.

extensions are mainly intended to provide a sneak-peek into a specific
characteristic, that is directly related to the product or service being
sold -- by helping users gain insight into exactly what is being offered,
before clicking -- while helping advertisers prevent unwanted clicks,
thereby improving their return-on-investment.

for neighborhoods, anything beyond place-names typically found on (google) maps --
for example, social communities, districts, fashion districts, sub-regions, etc,
that may help people, living in a community, identify an area, beyond a map.

almost any place-names or formal legal geographic designations are not allowed.

the more general structured-snippets rules and policies also apply --
such as proper punctuation, no repetition, no promotional-text, etc.

Are there more specific rules regarding what is OK with snippet extensions in AdWords?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks a lot, Celebird.  It is a shame that the help menu isn't as helpful as you are.