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Are there more specific rules regarding what is OK with snippet extensions in AdWords?

[ Edited ]
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# 1
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In AdWords, under extensions, I have tried to add in snippet extensions specifically the neighbourhood category.  I have added the suburbs around my physio practice, but they have been disallowed.  What is the intention with the neighbourhoods extension?  Would I be better off to put 'western suburbs' than specific suburbs?  Thanks

 

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Accepted by topic author Russell
November 2016

Are there more specific rules regarding what is OK with snippet extensions in AdWords?

[ Edited ]
Top Contributor
# 2
Top Contributor

structured-snippet-extensions should add value and context beyond the ad.

extensions are mainly intended to provide a sneak-peek into a specific
characteristic, that is directly related to the product or service being
sold -- by helping users gain insight into exactly what is being offered,
before clicking -- while helping advertisers prevent unwanted clicks,
thereby improving their return-on-investment.

for neighborhoods, anything beyond place-names typically found on (google) maps --
for example, social communities, districts, fashion districts, sub-regions, etc,
that may help people, living in a community, identify an area, beyond a map.

almost any place-names or formal legal geographic designations are not allowed.

the more general structured-snippets rules and policies also apply --
such as proper punctuation, no repetition, no promotional-text, etc.

Are there more specific rules regarding what is OK with snippet extensions in AdWords?

Visitor ✭ ✭ ✭
# 3
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Thanks a lot, Celebird.  It is a shame that the help menu isn't as helpful as you are.