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Are competitors allowed to use our Trademarked name as keywords in their campaigns?

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# 1
Visitor ✭ ✭ ✭

Are our competitors allowed to bid on our trademarked name? We have sent several complaints to Google and are actually in the middle of suing one of our competitor for trademark infringement. What other steps can I take?

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Re: Are competitors allowed to use our Trademarked name as keywords in their campaigns?

Top Contributor
# 2
Top Contributor

Hello benespanto;

 

The answer is usually yes. In most territories Goole allows to bid on the competitor's trade-name.

There are some territories where Google  will investigate the case.

 

Read more:

AdWords Trademark Policy;

http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=6118

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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