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Understand Google's advertising policies, including ad approval status and account suspension
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Any tips on running a successful campaign for a debt settlement company?

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# 1
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Hello! I am looking for some words of wisdom from anyone who has some knowledge on this topic. I have run many campaigns, but I know that this vertical, debt settlement, will most likely be very tricky to make sure that everything is complaint with google adwords policies. I have had some major issues in the past with a payday loan debt relief campaign and do not want to repeat the experience. 

 

Does anyone know if the policies under "Financial Services"--->"Loan Modifications" apply to debt settlement and consumer debt relief? They seem to be targeted at mortgages but could be more widely applied.  Any help or advice that you can offer would be most appreciated!

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Any tips on running a successful campaign for a debt settlement company?

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# 2
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Hi @Elliott F,

 

You are certainly in a rougher territory with AdWords and one you will want to be cautious and precise. You would want to apply all of the policies (that apply to your product) tied to Financial Services to your account and website. You also have to look at country specific policies, which are linked on that same page. 

 

If you are not absolutely certain you are in full compliance, keep the campaigns paused will building/shaping them... and only enable them when absolutely ready. Remember that your campaigns, ad groups, ads, keywords, landing page and entire website must comply completely. 

 

All the Best,

 

James

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