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Understand Google's advertising policies, including ad approval status and account suspension
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Any problem with "WordPress" word in my ad text?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Please help me. 

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Accepted by MosheTLV (Top Contributor)
August 2016

Re: Any problem with "WordPress" word in my ad text?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Nilay,
No you cannot use the term WordPress in your ad copy as it is a trademarked term .To know more please check below post.

https://support.google.com/adwordspolicy/answer/6118?hl=en

Thanks

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2016

Re: Any problem with "WordPress" word in my ad text?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Nilay,
No you cannot use the term WordPress in your ad copy as it is a trademarked term .To know more please check below post.

https://support.google.com/adwordspolicy/answer/6118?hl=en

Thanks

Re: Any problem with "WordPress" word in my ad text?

Top Contributor
# 3
Top Contributor
WordPress says that 3rd parties should use WP instead.
http://wordpressfoundation.org/trademark-policy/

Re: Any problem with "WordPress" word in my ad text?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks for your answer Rob.. But I have seen some ads are showing with "WordPress" term. Like -
Hire Wordpres Developer
Hire WordPress Experts
Hire a Wordpress Expert $10+/H
#1 WordPress development

etc..

Re: Any problem with "WordPress" word in my ad text?

Top Contributor
# 5
Top Contributor
Hi Nilay,

Please go through this link to know where and how you can use trade mark term in the ads, with the restrictions:
https://support.google.com/adwordspolicy/answer/6118?hl=en

Regards
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Re: Any problem with "WordPress" word in my ad text?

[ Edited ]
Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭

@Nilay T You can't use any trademarks in ad text. This is the violation of the AdWords policies. Please read more about Trademarks related policies here & you will get good ideas where and how you can use them.

 

Re: Any problem with "WordPress" word in my ad text?

[ Edited ]
Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

I ran across this post when researching a problem we were having with using WordPress in our AdWords ad text. A little background - I work for a company that provides website support, maintenance and hosting services exclusively for WordPress sites. We had been running several successful ad campaigns using WordPress in the ad copy for months. We rolled out a new website with new landing pages and about 4 to 5 days later all our ads were changed to approved (limited) due to a trademark issue. (You can check the reason for the limited status by adding the policy details column to your report - click columns/modify columns/attributes/policy details.) As included in previous posts, you can read Google's policy on trademarks here: https://support.google.com/adwordspolicy/answer/6118?hl=en 

 

I believed we fit squarely in the exceptions for resellers and informational sites, specifically meeting the following two criteria:

 

Resellers

- The ad's landing page is primarily dedicated to selling (or clearly facilitating the sale of) components, replacement parts, or compatible products or services related to the goods or services corresponding to the trademark.
- The product or services must be the primary focus of the ad's landing page. The landing page must clearly provide a way to purchase the product or services OR display commercial information (such as rates, prices, or quotes) about the product or services.

 

I contacted support to explain our situation using their contact page for disapproved ads and policy questions. https://support.google.com/adwords/contact/approvals?rd=1 

 

They replied and corrected the issue within a day. Our ads are up and running just as before. (The AdWords specialist was very helpful and easy to work with.)

 

I asked what triggered the change in status. While they couldn't say for sure, the bots that crawl the page ran across something new with our landing pages that triggered the approved (limited) status. I believe the problem was that we neglected to include pricing information on our new pages (our old pages had them); we initially just had a link to our plans page with pricing info. The policy requires that pricing info or a way to purchase the product or service be on the landing page itself. We added the pricing info prior to contacting support.

 

Hope this helps.