AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.9K members online now
1.9K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Any idea on policy with "just a click away" in the ads text?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Any idea on policy with "just a click away" in the ads text?

 

Thanks!

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Any idea on policy with "just a click away" in t

[ Edited ]
Top Contributor
# 4
Top Contributor


for text-ads (and product-listing-ads) any such call-to-action is not allowed.

click-hear is simply an example; most policy documentation
offers an example of what violates the central tenets of the
policy -- not all the examples that might be possible.

google does not "call" users to click on search results, in any form;
so, any such related verbiage (e.g. click, click-me, please-click, etc.)

in text-ads would likely be inconstant with google's presentation

and professional style.

 

as an aside, for product-listing-ads specifically, any such verbiage is

not allowed anyplace within submitted (feed) data -- and is grounds

for all such items to be removed from the auctions, disapproval, or

suspension from the program, at any time.

see also
https://support.google.com/adwordspolicy/topic/1626336
http://en.wikipedia.org/wiki/Letter_and_spirit_of_the_law

View solution in original post

Re: Any idea on policy with "just a click away" in t

Rising Star
# 2
Rising Star

Hi,

 

I'm not so sure what you meant by just a click away policy. Let me ping @MosheTLV , he might be able to help 

Re: Any idea on policy with "just a click away" in t

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I wanted to know if I can use something like *only a click away* in the ads text. More generally, is using the word *click* prohibited or just *click here*.

Thanks!
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Any idea on policy with "just a click away" in t

[ Edited ]
Top Contributor
# 4
Top Contributor


for text-ads (and product-listing-ads) any such call-to-action is not allowed.

click-hear is simply an example; most policy documentation
offers an example of what violates the central tenets of the
policy -- not all the examples that might be possible.

google does not "call" users to click on search results, in any form;
so, any such related verbiage (e.g. click, click-me, please-click, etc.)

in text-ads would likely be inconstant with google's presentation

and professional style.

 

as an aside, for product-listing-ads specifically, any such verbiage is

not allowed anyplace within submitted (feed) data -- and is grounds

for all such items to be removed from the auctions, disapproval, or

suspension from the program, at any time.

see also
https://support.google.com/adwordspolicy/topic/1626336
http://en.wikipedia.org/wiki/Letter_and_spirit_of_the_law

Re: Any idea on policy with "just a click away" in t

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks Celebird,


I still don't understand why should this apply on a sentence like


"More information is just a click away"


There's no call-to-action (like, say - "click here", "click now" or "click to"). It's not even a directive.

Which rule do I break here? 

 

 

 

 

Re: Any idea on policy with "just a click away" in t

[ Edited ]
Top Contributor
# 6
Top Contributor


first, you're welcome.

 

one way to approach the issue might be to ask if google

would ever use such a term to augment their own search

results, could such a term apply to any ad regardless of

content, and is the term relevant and useful to the user

with respect to the specific ad and landing-page content.

but google is the final arbiter of all policies.

google may be contacted directly here --
https://support.google.com/adwords/contact/policyupdate
https://support.google.com/adwords/contactflow