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Understand Google's advertising policies, including ad approval status and account suspension
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Any idea on policy with "just a click away" in the ads text?

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# 1
Visitor ✭ ✭ ✭

Any idea on policy with "just a click away" in the ads text?

 

Thanks!

2 Expert replyverified_user

Re: Any idea on policy with "just a click away" in t

Rising Star
# 2
Rising Star

Hi,

 

I'm not so sure what you meant by just a click away policy. Let me ping @MosheTLV , he might be able to help 

Re: Any idea on policy with "just a click away" in t

Visitor ✭ ✭ ✭
# 3
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I wanted to know if I can use something like *only a click away* in the ads text. More generally, is using the word *click* prohibited or just *click here*.

Thanks!
Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Any idea on policy with "just a click away" in t

[ Edited ]
Top Contributor
# 4
Top Contributor


for text-ads (and product-listing-ads) any such call-to-action is not allowed.

click-hear is simply an example; most policy documentation
offers an example of what violates the central tenets of the
policy -- not all the examples that might be possible.

google does not "call" users to click on search results, in any form;
so, any such related verbiage (e.g. click, click-me, please-click, etc.)

in text-ads would likely be inconstant with google's presentation

and professional style.

 

as an aside, for product-listing-ads specifically, any such verbiage is

not allowed anyplace within submitted (feed) data -- and is grounds

for all such items to be removed from the auctions, disapproval, or

suspension from the program, at any time.

see also
https://support.google.com/adwordspolicy/topic/1626336
http://en.wikipedia.org/wiki/Letter_and_spirit_of_the_law

Re: Any idea on policy with "just a click away" in t

Visitor ✭ ✭ ✭
# 5
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Thanks Celebird,


I still don't understand why should this apply on a sentence like


"More information is just a click away"


There's no call-to-action (like, say - "click here", "click now" or "click to"). It's not even a directive.

Which rule do I break here? 

 

 

 

 

Re: Any idea on policy with "just a click away" in t

[ Edited ]
Top Contributor
# 6
Top Contributor


first, you're welcome.

 

one way to approach the issue might be to ask if google

would ever use such a term to augment their own search

results, could such a term apply to any ad regardless of

content, and is the term relevant and useful to the user

with respect to the specific ad and landing-page content.

but google is the final arbiter of all policies.

google may be contacted directly here --
https://support.google.com/adwords/contact/policyupdate
https://support.google.com/adwords/contactflow