AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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An Adult classification is preventing your ad from showing

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# 1
Visitor ✭ ✭ ✭

We created our first campaign and added some keywords into the Ad group. Most of the keywords status is "Eligible", but the Ad did not show "Eligible". What's problem?

We found our competitors using the same keywords but runs well.
How can we solve this problem?

Looking forward to your reply soon.

Thanks.
Jc

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An Adult classification is preventing your ad from showing

Top Contributor
# 2
Top Contributor

Hi JC,

 

What is the status of you ad? - are they "Approved (Non-Family Safe)" or "Approved (Adult)"?

 

If you have adult oriented content, then it should be as per the specifications under the AdWords adult content policy.

 

Find the policy here - https://support.google.com/adwordspolicy/answer/6023699?rd=1

 

Deepak