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Understand Google's advertising policies, including ad approval status and account suspension
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American Site Suspended for Ginkgo in Product?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there. I've been dealing this past week with a website suspension that I'm hoping to get some clarity on. We promote a product that contains Ginkgo Biloba, which, while not allowed in Ireland, is on the FDA "Regarded as Safe" list.

 

Last Monday, our site was suspended. At first we were told it was for unclear disclaimers. Ultimately, the Adwords person who took the case said it was because the product contains Ginkgo, which is banned in Ireland.

 

We run our ads in the USA only and a quick search will reveal dozens of Adwords ads for Ginkgo products. Am I missing something? Thanks!

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Marked as Best Answer.
Solution
Accepted by KathleenG (Community Manager)
September 2015

Re: American Site Suspended for Ginkgo in Product?

Top Contributor
# 7
Top Contributor

Hello again @Robert B;

Looking briefly at the site, the following are examples of claims which could  be claimed only by pharma companies 

  • "Clinically shown to reduce symptoms in people who suffer from ADHD or lack of focus"
  • "World's most effective Naturopathic herbal focus and memory support compounds for a safe and effective cognitive enhancement formula"
  • ( For the latter, I would question even a farm company could state this claim....)
  • And more.....

 

Further;

  • If you claim GMP certificate - the certificate must be shown;
  • I did not see a clear disclaimer as required

These are only a few examples, after  a brief look into the content.

But, no question here: the content and structure of this site do not comply;

.....

 -Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: American Site Suspended for Ginkgo in Product?

Top Contributor
# 2
Top Contributor

Ohhh... Interesting case....

I haven't known that  Ginko is not allowed in Ierland (as food supplement)  while allowed in the EU...

 

Anyway, food supplements themselves are allowed,

The issue is with the claims (and  for Ginko, as you   know, there are many healing properties  claimed in the holistic  medicine  not supported by  the convesnsioal / western  medicine... Smiley Surprised  ).

Please share the URL

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: American Site Suspended for Ginkgo in Product?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭


A lot of care goes into how this product is presented and claims are only ever made in terms of what solid research has demonstrated. But Literally, the response I got from Google was:

~~
Hi Rob,

I just spoke with the policy team and learned that even with the added disclaimers, the reason the site is not being approved is because of the product ingredients. The product contains ginkgo biloba, an ingredient that is not permitted in dietary supplements in Ireland. For this reason, Focusene would be considered an unapproved supplement. Please refer to the attached screenshot.

Thus, even with the addition of disclaimers, your site would not be approved because of the product itself. Please let me know if there is anything else I can do.
Sincerely,
{name omitted]
~~

So of course I did a google search for supplements containing ginkgo in adwords and there were dozens of them, if not more.

Re: American Site Suspended for Ginkgo in Product?

Top Contributor
# 4
Top Contributor

 Hello again @Robert B

In my view the issue here is with the claims. The whole content of the site should be rewritten.

I agree with Google, but for a different reason: if I were Google, I would not approve the site at any location until the content rewritten to clearly reflect the requirements of the Policy;

 

This is how I analyze the case based on my experience with other sites promoting food supplements;

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: American Site Suspended for Ginkgo in Product?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks for your analysis. I'm not aware of any ways that the content specifically disobeys policy requirements, though if it does I'm eager to bring it up to code. Perhaps you could be a touch more specific? Maybe if the site had footnotes linking any ingredient claim to the relevant studies they're derived from?

Re: American Site Suspended for Ginkgo in Product?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Ps- do you happen to know of any consultants that specialized in Adwords policy compliance?
Marked as Best Answer.
Solution
Accepted by KathleenG (Community Manager)
September 2015

Re: American Site Suspended for Ginkgo in Product?

Top Contributor
# 7
Top Contributor

Hello again @Robert B;

Looking briefly at the site, the following are examples of claims which could  be claimed only by pharma companies 

  • "Clinically shown to reduce symptoms in people who suffer from ADHD or lack of focus"
  • "World's most effective Naturopathic herbal focus and memory support compounds for a safe and effective cognitive enhancement formula"
  • ( For the latter, I would question even a farm company could state this claim....)
  • And more.....

 

Further;

  • If you claim GMP certificate - the certificate must be shown;
  • I did not see a clear disclaimer as required

These are only a few examples, after  a brief look into the content.

But, no question here: the content and structure of this site do not comply;

.....

 -Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: American Site Suspended for Ginkgo in Product?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thanks for all the tips, Moshe. We will begin rewriting the copy and have our attorney give it all a thorough read.

Re: American Site Suspended for Ginkgo in Product?

Top Contributor
# 9
Top Contributor

@Robert B

A tip;

Don't make it a legal document... First, have a copywriter write  the content and only then ask a Policy / regulatory specialist review the text... 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’