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Understand Google's advertising policies, including ad approval status and account suspension
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Allowed keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, does anyone know if it is ok to to bid on a medical keyword such as 'cruciate ligament' tear or 'torn ligament'.

 

For example could you bid on 'cruciate ligament tear' to advertise an elasticated support such as a tuba grip?

 

Can't seem to find the answer in the advertising policies as they seem only to deal with the products you can't advertise rather than the keywords you can't bid on.

 

Thanks

 

Alex

2 Expert replyverified_user

Re: Allowed keywords

Top Contributor
# 2
Top Contributor

Hi Alex, to the best of my knowledge there's no restriction on those terms.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Allowed keywords

Top Contributor
# 3
Top Contributor
Usually; in Pharma / medical the restrictions are on the content of the landing page, not on the keywords.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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