AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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Affiliate Marketing

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# 3
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Dear CocoP,

 

Thanks for your answer.

 

I read the link. It says it's all right & acceptable to AdWords if the affiliate marketer links to a website that's not an ecommerce site & is being used as a payment gateway.

 

But in this case, the website is linking to Amazon, which is an ecommerce website - the world's largest one in fact. Would this be a problem?

 

Could I have your opinion please?

 

Thanks in advance.

Affiliate Marketing Website

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# 1
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I have been approached by a person who wishes to promote his website affiliated to Amazon. The website is http://www.computer-world.co/.

 

Now his website has original content. And the landing pages, say http://www.computer-world.co/best-sellers/ or http://www.computer-world.co/special-offers/ are not bridge pages.

 

However, once you proceed to checkout, you are taken to Amazon main site.

 

Can such a website be advertised on AdWords in the US?

 

Opinions would be welcome.

 

 

Re: Affiliate Marketing Website

Community Manager
# 2
Community Manager
Hi there,

For this scenario (site with original content that bridges to an ecommerce platform during the purchase process), we consider it a high quality bridge page, and there is an exception for this in our bridge page policy.

Here's what's allowed:
Websites that lead to e-commerce platforms on another domain (for example, a shop that leads to a third-party site that purely acts as a secure server to process payments and isn't a shop itself).

It sounds like this is the site scenario you're describing. Just to be sure, parse through this article (https://support.google.com/adwordspolicy/answer/190435?hl=en), which also includes a video about creating a high-quality bridge page.

Hope that helps!