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Understand Google's advertising policies, including ad approval status and account suspension
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Adwords policy for Online Casino and Gambling

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We want to start ad for one of our client for online Casino. But we want to know exact about what are the requirements for casino.

 

As in policy link https://support.google.com/adwordspolicy/answer/176014?hl=en there are different criteria for each country. Example for UAE it is return that Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos.

 

So in UAE other than that allowed or not.

Same as for Egypt, Israel, Iran, Yemen, Jordan, Palestine, Lebanon, Oman, Kuwait, Qatar, Bahrain.

 

And for Israel it is written that 

Google allows ads promoting the following online gambling by state licensed entities: 

so what are the requirements for that.

Please guuide me for above topic as soon as possible.

 

Thanks & Regards

Bhavik

1 Expert replyverified_user

Re: Adwords policy for Online Casino and Gambling

Top Contributor
# 2
Top Contributor
Hello;
As it is read:
You need to provide Google with a state license that shows that you are allowed to run a gambling business.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Adwords policy for Online Casino and Gambling

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Hi Bhavik,

Basically as long as the product is the online gambling or have a tendency/similarity with gambling , i.e. rewards in cash, customer need to buy coins and the coins can be cash in, etc it will be considered as gambling products. And for some countries it won't able to run in AdWords networks.

But i think the restriction does not come from Google, for some regions they allow to serve gambling ads, provided that they have the certificates and other required documents.
Google cannot serve Casino and Gambling ads in some countries due to the regulations and restrictions in those countries.

Hope it clarify !
Thanks
@RyanBatchin

Re: Adwords policy for Online Casino and Gambling

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hello

Thanks for your reply, but i have some doubt that in policy link given by google they have said in UAE Google doesn't allow the following gambling-related content: Brick and mortar casinos. So only gambling related content not allowed but online casino is allowed or not that i have doubt. And some of the countries are not mentioned in it so we can't do adwords in that country?

Re: Adwords policy for Online Casino and Gambling

Top Contributor
# 5
Top Contributor
  • For countries not mentioned:  the ban is for all versions / formats of gambling. NO exceptions;

  • As for the UAE: "brick and mortar" (i.e. Poker home player) - this is in addition to the overall ban on all forms of gambling listed at the beginning of the section.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’