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Adwords official policy on medicines and cosmetic surgery

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I'm trying to find a definitive answer to Adwords policy on Botox and cosmetic surgery in Spain (and in general).  I have found this page: https://support.google.com/adwordspolicy/answer/176031?hl=es# which lists 'diet' products as being banned from Adwords, but I can't find anything related to Botox.  

Also, I understand that ads for certain unrelated cosmetic treatments are banned if the landing page has references to Botox.  But again, I can't find a list of these treatments.  Any help gratefully received. 

2 Expert replyverified_user

Re: Adwords official policy on medicines and cosmetic surgery

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi,

 

As per my opinion if your website or landing pages meet different requirements for advertising healthcare-related products then you can run your AdWords Ads in Spain.

 

I got that only Dietetic products are strictly not allowed to advertise in Spain.

 

ProductAllowed?
Dietetic productsNot allowed
Google doesn't allow ads or websites that promote weight-loss medical procedures.

Google doesn't allow ads or websites that promote weight-loss related products if they meet any of the following criteria:
  • Claim medicinal properties
  • Promise specific results
  • Use endorsements by individuals, celebrities, or organizations

 

Google assigns a family status to all ads to make sure that ads are shown to an appropriate audience. for more details I would encourage you to read this https://support.google.com/adwordspolicy/answer/176031?hl=en&ref_topic=1310883#

 

I hope it may help you.

 

Thanks!

Anand Vishwakarma

Re: Adwords official policy on medicines and cosmetic surgery

Top Contributor
# 3
Top Contributor

Hello there;

Botox is not allowed ; See he following list of prescription drugs which are not allowed to be promoted.

 

https://support.google.com/adwordspolicy/answer/2430794#

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Adwords official policy on medicines and cosmetic surgery

[ Edited ]
Top Contributor
# 4
Top Contributor

Hello,

 

In addition to what Anand said above, I would like to add that Botox is monitored while reviewing the Adwords account of an advertiser. 

 

You will find the exhaustive list of all the prescription drugs under scanner in this reference:

 

https://support.google.com/adwordspolicy/answer/2430794#

 

EDIT: @ Moshe, I was drafting the reply when you posted Smiley Happy

 

My 2 cents!

Pankaj

Re: Adwords official policy on medicines and cosmetic surgery

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Yes, I did subsequently see this, thank you both for the information.  I'm yet to work out why certain ads trigger the ban (Liposuction, breast enlargement), but not others (ear surgery). And why other advertisers seem to have no problems.  Also struggling to explain to the client (a licensed cosmetic surgeon) why they can't have a link to Botox on any of their site pages! 

Re: Adwords official policy on medicines and cosmetic surgery

Top Contributor
# 6
Top Contributor

Can you show "others" (=screenshots of ads) that "escaped the radar/ screening" and are currently  shown?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’