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Understand Google's advertising policies, including ad approval status and account suspension
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Adwords Limited Approval - Restricted Medical Content

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, I am wonder if anyone may be able to help?

 

My following webpage is getting limited approval due to restricted medical content - https://www.tonictinctures.com/products/deer-antler-velvet

 

We do not sell medical information, drugs or any other related thing, we sell dietary supplements and my site is geared towards appropriate words and terms for my market.

 

What I did was check any word that I thought was offensive and checked to see if ads were running with the word in it. 

 

I am working with my account strategist and we cannot find out why as I have removed any medical content I could find. I found words like "inflammation, medicine, remedy, testosterone, human growth hormone, disease, doctor, ATP and adenosine triphosphate" and even the reference to "pharmacies" which used to sell this product, plus more and etc... and changed the wording to non-medical content. IE "inflammation" to soreness. These are words that belong to the medical establishment. I thought they would be triggering the limited approval, but to no avail I cannot find the culprit.

 

I have discovered that removing all the inappropriate medical jargon does make the page easier to read.

 

Perhaps I missed something.

 

Can another page that has medical content on the website cause a limited approval of an ad? As I cannot find anything on this webpage in question, I was thinking this could be an idea and I could work on this. As a note: other products are advertising on our website without limited approval.

 

Thanks for any ideas and help!

Jason

2 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Jason D
June

Adwords Limited Approval - Restricted Medical Content

Rising Star
# 2
Rising Star

You might have to wait until Google's indexing of your site updates.

 

Do this search:

site:tonictinctures.com "testosterone"

 

 

Adwords Limited Approval - Restricted Medical Content

Rising Star
# 3
Rising Star

Also, there is a very long list unapproved substances you should be aware of:

 

https://support.google.com/adwordspolicy/answer/2423645?hl=en

 

Adwords Limited Approval - Restricted Medical Content

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks Rob, in other words, recrawl my site?

Adwords Limited Approval - Restricted Medical Content

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Yes, I checked and removed them. Unfortunately that list is non-exhaustive and includes natural things found in these superfoods and our bodies, like adenosine (ATP), these are considered drugs by the medical establishment and google search which can make it really hard to figure out what is causing the limited approval.

Adwords Limited Approval - Restricted Medical Content

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

This list is more relevant - see a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy:

 

https://support.google.com/adwordspolicy/answer/2430794

Adwords Limited Approval - Restricted Medical Content

Top Contributor
# 7
Top Contributor

@Jason D

The issue here is with the claims. And honestly, if I were the reviewer at  Google, I would  not  approve the site unless the language of the calims revised (e.g. "It is best known for its immune system, heart health and emotional benefits with some spiritual stuff too.). IMHO,  You have extended  the  claims  into the "pharma zone"  (i.e claiming cure and healing).

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Adwords Limited Approval - Restricted Medical Content

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Thanks MosheTLV!

Wow, I hadn't even considered that something that boost the immune system or heart health is a medical claim of cure, even when I do not make a claim that it cures a medical condition or disease. I also didn't even know that saying something is healing is also "pharma zone". I searched my website for the word "cure" in the content and its not even there, so you are saying that the cure is implied and assumed when I say something is healthy for the heart and immune system or that it may heal injury or other tissues in the body. Of course, I am still cleaning up my content that was written for me, but we have a lot more work to do. Thanks for the help!

 

 

Adwords Limited Approval - Restricted Medical Content

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Thanks Rob, simple answer, but I didn't think of it so it makes you the man! Several of my other ads that were limited were approved, but I am still having issues on this particular page. Of interest, the limited approval ads are actually showing impressions and getting clicks and conversions so perhaps now that I cleaned up the content and made it legit I just need a manual approval through my account specialist and his team.

 

I was just impatient, but recrawling sped it up. U da man!

Adwords Limited Approval - Restricted Medical Content

[ Edited ]
Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

My final follow up for this thread with an explanation:

 

I got off the phone with Adwords just now and had them review my website and they now confirm that the "limited approval" is merely for countries that my product is restricted. Yes, this is true as these dietary supplements are considered "medical" and "drugs" in some European countries and as we are only targeting the USA, this is no way a problem. The ads are showing impressions, getting clicks and conversions.

 

It appears Rob is correct as all I needed to do was index the corrected content.

 

As for MosheTLV, he should probably keep his IMHO's to himself as they are incorrect and based on ignorance. Too bad there isn't a button to recognized incorrect and bad advice and information. For MosheTLV to be correct, per the Adwords specialist who actually works at Adwords, my account would have to be either suspended or my ads disapproved for a policy violation.

 

Let us hope MosheTLV learns and corrects his misunderstanding of Adwords policy and becomes an even better expert. Read my original response to MosheTLV with sarcasm and you'll understand...