AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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Adwords Filter

[ Edited ]
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# 1
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I find it weird that anyone can post a Google Adwords ad and get away with pretty much any possible content for a very fair amount of time. With the thousands of ads that get posted 24/7, it would be impossible to have an employee authorize every single request on a moment's notice. That being said, why isn't there any analyze of the code to identify certain keywords and their context?
For example:
Someone buys a domain like amazon.site
Does a website about Amazon Pornstars (i lack inspiration today but you get the point lol).
ad:
                  Amazon
          www.amazon.site
            Get special gifts
              Hottest deals


 

It's a certainty that one of <p></p> or even the link themselves would contain suspicious terminology.
Shouldn't there be any established rules on words and context that could automatically be flagged from the start?
There could be an app. or a plugin for a quick approval.
If flagged, the advertiser would have to call in for a specialist to approve it's eligibility to the Adwords program.


Also, one could simply have 2 websites stored in their CPanel File Manager and switch it's Web ROOT before calling customer service to change his content. Once the call completed he/she could easily repeat the process and have his ad run as long as desired.


The app/plugin could also do random spot checks and scan for inappropriate content.


Choosing legitimate safe unrelated keywords that attract viewers keeps an unsuitable ad running without any issue what so ever. On the same note, that way around can give those pages quality traffic. With decent affiliate programs (which are rare), their campaigns can be quite profitable while Google and it's partners users end up on sketchy pages.


It might add call flow to customer service but would nearly be a fail safe measure against an easy way around (in which I do not condone in any way).

 

I Know this sounds like an internet censorship kind of deal but I see it this way, Google is a private company and they can choose who they allow to advertise on their networks. It's fair game.

(sorry for the spelling-very long day)

 

1 Expert replyverified_user

Re: Adwords Filter

Top Contributor
# 2
Top Contributor
Hi Jeff,

<<< ... Shouldn't there be any established rules on words and context that could automatically be flagged from the start? There could be an app. or a plugin for a quick approval. If flagged, the advertiser would have to call in for a specialist to approve ... >>>
>>> ...The app/plugin could also do random spot checks and scan for inappropriate content ... <<<

Very good thinking above, Jeff. Actually appropriate algorithms have already been created and put in operation for quite a few years. They may not be 100% perfect, however, rest assured that they are being developed further continuously. (Note that Civil Law is always a barrier you need to be compliant with and which may slow things down .)

Best,
Lakatos

Re: Adwords Filter

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I understand that they are in place, but only get in effect after a few days. The issue is that there isn't really an effective check up before the ads get published. By the time those algorithms catch the ads in question (even those published by legitimate users), at least 500 clicks or 3 full days is when an add gets flagged. That time frame is also if the advertiser in question is careless or makes mistakes (which can happen to anyone). Someone who knows what he's doing can definitely run inadmissible content for a very good period of time (weeks). What i'm saying here is that the approval process should run from the start and not have it try and catch those ads after they are posted. I'm not saying that i have tested it but it's very simple to go around which isn't consistent to Google's extremely high quality standard.
(P.S. You and your team are awesome Smiley Happy keep up the great work)
All the best Smiley Happy
J.

Re: Adwords Filter

Top Contributor
# 4
Top Contributor
Hi Jeff,

>>> there isn't really an effective check up before the ads get published <<<

You are partly correct and partly wrong. Quite a few preventive algos are in place and running while quite a few are still evidently missing and/or under dvelopment. Some of them may be preemptive while some are randomized. - Chances are the issues will never be 100% covered because it is a bit like crime vs law enforcement or doping vs anti-doping. (Simultaneously the perpetrators also have rights that have to be observed.)

Best,
Lakatos

Re: Adwords Filter

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Some good thoughts here. I have alos seen something that I find vert strange that Google has not implemented in their system. A part of the adwords policy is that display url and landing pae url should match, as according to this explanation.

 

I have seen ads that change the URL when you click them. I am pretty sure this is done with some sort of redirect, which also a script or a plugin should be able to detect. But it seems that it is possible to create ads that lead to a different URL in the setup. It would be very simplie to just have a form that doesn`t let you continue in the ad setup process if the two links won`t match (just like when you need to confirm e-mail or password on other forms).

 

Maybe I am way off here, but when I report the ads that changes url on the landing page nothing happens.

 

Anyways, just a thought. Keep up the good work on the commuity Smiley Happy