AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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Ads disapproved due to custom 404 error

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# 1
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My ads landing pages are showing custom 404 error, resulting my ads are disapproved. I need solution for the same. Should I redirect them permanently? or should I create new ads? 

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Re: Ads disapproved due to custom 404 error

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# 2
Top Contributor

Hi Akshay,

 

You shouldn't be using any 404 error pages as Landing page in your ad. Instead, you should point the users to the right specific working landing page depending upon which services you are promoting online.

 

Read this policy for more insights and make the changes accordingly:- https://support.google.com/adwordspolicy/answer/6021546?hl=en&vid=1-635775460897875451-2931972514

 

Pankaj