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AdWords for blocked site

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi All,

 

Does anyone know if you have a website which you have blocked Google from crawling - if you then run ads for this site on Google will that make Google crawl the site or can you have ads running for a site and it still not appear in Google's index?

 

Thanks guys! Smiley Happy

 

Laura

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: AdWords for blocked site

Top Contributor
# 6
Top Contributor

Hi Laura,

 

It does seem like there is a missing part of this story but that's not the point of this discussion.

 

I think your answer is right here:  https://support.google.com/adwords/answer/2404197?hl=en 

 

Note: Googlebot and Adsbot-Google are different crawlers for different purposes (in simplest form it's organic vs paid). It is highly recommended to allow Adsbot to crawl your landing pages but it appears you do not have to do this.  

 

Here's the relevant part regarding AdWords:

 

"Excluding your landing pages from review.

 

By default, the AdWords system reviews advertised landing pages to assess landing page experience. If you don't want some of your landing pages to be reviewed, you can follow the steps below to restrict the AdWords system from visiting those pages. However, if you do this, you may end up with a significant drop in Quality Score because we won't have as much information to determine your landing page experience and relevance. This means your ads may show far less often unless you significantly increase your maximum cost-per-click (in shorthand, your bid). Even with higher bids, however, it is unlikely your ads would show very often and may not even show at all. Also note that if you restrict access to your entire site, or if you restrict access to so many of your landing pages that it makes it difficult for the AdWords system to meaningfully review your account, your site will be suspended.

 

While we strongly recommend against restricting our system's automatic review of your landing pages, you can edit your site's robots.txt file as shown below to avoid a review.

 

  • To prevent the AdWords system from accessing your entire site, add the following to your robots.txt file:

User-agent: AdsBot-Google
Disallow: /

  • Some portions of your site may not function as active landing pages for your advertisements, and you may have reasons to prevent the AdWords system from accessing them. To prevent the AdWords system from accessing certain parts of your site (for example, inside the directory named “/shopping_cart/”), add the following to your robots.txt file:

User-agent: AdsBot-Google
Disallow: /shopping_cart/

 

Note that these instructions apply only to AdsBot-Google. There are other Google-owned bots that review websites as well (googlebot, for example). In order to avoid decreasing Quality Scores and increasing CPCs for advertisers who don't intend to restrict AdWords visits to their pages, the system will ignore blanket exclusions and wildcards (for example, User-agent: *) in robots.txt files."

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Re: AdWords for blocked site

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

I personally think you can run a banned website on google adword but its much better to unban and remove the restriction before going for sem for the safe side. Smiley Happy

Re: AdWords for blocked site

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

I think you need to fix the issues regarding with your banned website before going live.

Re: AdWords for blocked site

Top Contributor
# 4
Top Contributor

If Google cannot access your site they will not be able to approve the ads....

Re: AdWords for blocked site

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

The site hasn't been banned from Google - we have added no follows so that Google doesn't crawl it yet.

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: AdWords for blocked site

Top Contributor
# 6
Top Contributor

Hi Laura,

 

It does seem like there is a missing part of this story but that's not the point of this discussion.

 

I think your answer is right here:  https://support.google.com/adwords/answer/2404197?hl=en 

 

Note: Googlebot and Adsbot-Google are different crawlers for different purposes (in simplest form it's organic vs paid). It is highly recommended to allow Adsbot to crawl your landing pages but it appears you do not have to do this.  

 

Here's the relevant part regarding AdWords:

 

"Excluding your landing pages from review.

 

By default, the AdWords system reviews advertised landing pages to assess landing page experience. If you don't want some of your landing pages to be reviewed, you can follow the steps below to restrict the AdWords system from visiting those pages. However, if you do this, you may end up with a significant drop in Quality Score because we won't have as much information to determine your landing page experience and relevance. This means your ads may show far less often unless you significantly increase your maximum cost-per-click (in shorthand, your bid). Even with higher bids, however, it is unlikely your ads would show very often and may not even show at all. Also note that if you restrict access to your entire site, or if you restrict access to so many of your landing pages that it makes it difficult for the AdWords system to meaningfully review your account, your site will be suspended.

 

While we strongly recommend against restricting our system's automatic review of your landing pages, you can edit your site's robots.txt file as shown below to avoid a review.

 

  • To prevent the AdWords system from accessing your entire site, add the following to your robots.txt file:

User-agent: AdsBot-Google
Disallow: /

  • Some portions of your site may not function as active landing pages for your advertisements, and you may have reasons to prevent the AdWords system from accessing them. To prevent the AdWords system from accessing certain parts of your site (for example, inside the directory named “/shopping_cart/”), add the following to your robots.txt file:

User-agent: AdsBot-Google
Disallow: /shopping_cart/

 

Note that these instructions apply only to AdsBot-Google. There are other Google-owned bots that review websites as well (googlebot, for example). In order to avoid decreasing Quality Scores and increasing CPCs for advertisers who don't intend to restrict AdWords visits to their pages, the system will ignore blanket exclusions and wildcards (for example, User-agent: *) in robots.txt files."

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: AdWords for blocked site

G S
Follower ✭ ✭ ☆
# 7
G S
Follower ✭ ✭ ☆

You need to fix the crawling issue first

AdWords for blocked site

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Can a google agents block people from seeing my website in adwords.   I have a adwords accountl and website.  .  It’s normally at the top of first three pages on google adwords. I now owe next month payment to agent which is overdue a few days. For the last few days. no calls have come in from adwords account event though website is still at top on google page. Can this agent block my site from being seen while he is waiting to be paid. Nobody has clicked on it in two days.