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AdVertising gambling related contnet via Google AdWords

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Hello, I have gambling aggregator/affiliate sites that promote gambling-related content that I want to advertise via Google AdWords. I see the requirements here https://support.google.com/adwordspolicy/answer/6018017?hl=en but I cannot understand them completely. For example for Denmark it is written that is allowed "Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators." but not for every country there is such information mentioned. What is more what requirement my website content should follow>

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Accepted by Mini-CM (Community Manager)
December 2015

Re: AdVertising gambling related contnet via Google AdWords

Rising Star
# 6
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Yes, Brick and mortar casinos are not allowed for Vietnam.

Also, Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.(for Vietnam)

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Re: AdVertising gambling related contnet via Google AdWords

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# 2
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Hi NoraA,

 

The policy related to gambling varies for the different countries.
It you are promoting for Denmark, then strictly follow all the details that have been mentioned for Denmark particularly.

 

For Denmark
Online gambling (Allowed with limitations) Google allows ads for the following types of online gambling as long as the operator is licensed by the Danish Gambling Authority:

  • Location-based gambling
  • Online casino games
  • Online betting
  • Sports betting
  • Fantasy sports contests
  • Slot machines
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books

Advertisers must also be certified with Google. Apply and fill the form in the "Apply for certification section".

 

Please go through the policies and restrictions in details by selecting particular country(Denmark, if it is your targeting) where you want to advertise such content.(from the same link that you have mentioned)

 


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Re: AdVertising gambling related contnet via Google AdWords

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# 3
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What about countries that are mentioned in coutry requirements: https://support.google.com/adwordspolicy/answer/6018017?hl=en&expand=loc#apply - Asia- Pasific, Vietnam, Egypt, Estonia, Indonesia, Malaysia, Morocco, Singapore, United Arab Emirates, Vietnam but it is mentioned what is not allowed. Does it mean that all other kinds of gmabling are allowed or since there is nothing mentioned as allowed, nothing is allowed?

Re: AdVertising gambling related contnet via Google AdWords

Rising Star
# 4
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Yes, if something is not mentioned as restriction in the policy then it is allowed. And if ssomething is mentioned to be allowed then only those things are allowed.


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Re: AdVertising gambling related contnet via Google AdWords

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# 5
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So For Vietnam everything is allowed (except brick-and-mortar" ) is allowed ?
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: AdVertising gambling related contnet via Google AdWords

Rising Star
# 6
Rising Star
Yes, Brick and mortar casinos are not allowed for Vietnam.

Also, Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.(for Vietnam)

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’