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Ad for Photoshop classes, Dissaproved due to trademark?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My client wants to advertise Photoshop, Sketchup, AutoCAD and Lightroom classes on the Adwords Search network but our ads got disapproved for trademark reasons.

Do I really need to obtain authorisation from Autodesk, Adobe and Google to advertise classes that promote their software?

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Accepted by MosheTLV (Top Contributor)
March 2017

Ad for Photoshop classes, Dissaproved due to trademark?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Yes, you would require prior authorization from the brand to use each trademarked name.

 

https://support.google.com/adwordspolicy/answer/6118?hl=en

 

However;

 

Trademarks as keywords

Google won't investigate or restrict the selection of trademarks as keywords, even if we receive a trademark complaint.

 

I hope this helps.

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March 2017

Ad for Photoshop classes, Dissaproved due to trademark?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Yes, you would require prior authorization from the brand to use each trademarked name.

 

https://support.google.com/adwordspolicy/answer/6118?hl=en

 

However;

 

Trademarks as keywords

Google won't investigate or restrict the selection of trademarks as keywords, even if we receive a trademark complaint.

 

I hope this helps.