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Understand Google's advertising policies, including ad approval status and account suspension
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Ad approved, but speech bubble says all formats paused. Not correct.

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# 1
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My ad is approved and serving, but it has a speech bubble that says "This ad is active, but all of the formats are paused." The 'take me there' feature does not work. Both the campaign and the ad are 'Enabled'. This ad is running only on InStream format. I haven't seen any way to pause this format. What's going on?

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Solution
Accepted by topic author Gregory B
September 2015

Re: Ad approved, but speech bubble says all formats paused. Not correc

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# 2
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I figured it out. You need to click on the Segment by Format tab. This will 'reveal' a list of formats within your ads. This is where the paused icon existed that was causing me problems. Click on the icon and select enable from the list. Worth noting, I never set this to 'paused'. Google did that at some point. Bug?

Re: Ad approved, but speech bubble says all formats paused. Not correc

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# 3
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I was having the same problem. Thanks for your help!