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Understand Google's advertising policies, including ad approval status and account suspension
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Ad approved but limited

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

 I am using a trademark keyword "WordPress" on the headline. The full headline reads "Hire WordPress Developers" and it says "Approved but limited". I have a keyword that reads  "WordPress Developers" will my add show in that case

1 Expert replyverified_user

Ad approved but limited

Rising Star
# 2
Rising Star

As the status suggest, it will show your ad, but with restrictions. More info : https://support.google.com/adwords/answer/2684542?hl=en

 

Hope it helps

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Ad approved but limited

Badged Google Partner
# 3
Badged Google Partner

Ad content does not directly relate to the KW / search query. TM's in ad copy may have limitations, but there are no limitations (in the US) regarding the KW's / search terms you target. Whether your ad shows for the KW / search term depends on the circumstances of the ad auction for that particular impression instance.

 

If your concern is that having the WP TM in the ad is limiting your potential impressions, then write a second ad which does not use the TM.

 

What country / countries are you targeting?

Tom

Ad approved but limited

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Hi,

 

It is likely because of the Term "WordPress" as it's a trademarked term. For fully approved status, you have to get trademark approval from WordPress.

 

As an another option, you can use the term "WP Developers" or "Wordpress Developers". The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit.

 

To know more on Approved (limited): Definition

 

Hope this will help.

 

Thanks,

Aslam