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Understand Google's advertising policies, including ad approval status and account suspension
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Ad Disapproved? 5 Quick Tricks To See What is Wrong

Google Employee
# 1
Google Employee

Hi There!

 

One of the ways Google remains a trusted source is because of our Advertising Policies. You may have experienced disapproved ads and felt at a loss for exactly what was causing it. Although we are always here to help assist you via phone, chat, or email, there are some tools available within the platform that may answer your question immediately. 

 

Working directly with individuals who are experiencing AdWords Policy issues, I have compiled a list of the top 5 tools you have at your disposal to help answer the question: "Why are my ads disapproved?"

 

1) Policy Details Column:

-Select the Ads Tab within either the Campaign or Ad Group level

-Choose the Columns button

-Select "Customize Columns"

-Under the Attributes section, add "Policy Details" and select Apply

 

What does this do? Once this column is added in, you will be able to see the exact policy (and link for more information) that the ad is falling under adjacent to the ad. Many times a simple edit of the ad will fix the issue.

 

2) Filter

-Select the Ads Tab within either the Campaign or Ad Group level

-Select Filter then Add Filter

-Choose to Filter by Approval Status

-Check the boxes next to what type of ads you would like to view

 

What does this do? If you receive a notification stating that you have disapproved ads, or if you would like to only view ads that have a certain status without scrolling up and down this filter will allow you to view ONLY those ads with the designated status. **Tip: make sure to remove the filter after you are finished to be able to view all ads.

 

3) Policy Change Log

Click on the following link: Policy Change Log

 

What does this do? If you are not sure if your industry has specific policies, or if you know your industry has specific policies and would like to stay up to date with changes, is is a great resource to bookmark. This is also a great starting place for issues where your ad was running, the subsequently got disapproved--often times this is due to a policy change. 

 

4) Click on Your Ad in AdWords

-Select the Ads Tab within either the Campaign or Ad Group level

-Click on the headline of the ad 

 

What does this do? It may seem simple, but often times if there is a policy issue with the URL/site not working it can easily be troubleshooted by clicking on the ad itself. We are all human, right? Sometimes a simple typo may be causing the ad to go to a non-existent page or have the destination/display URL not match up. 

 

5) Do You Need Certification?

Click on the following links:

Healthcare and Medicines

Casinos and Gambling

 

What does this do? To keep our ads reliable and safe, certain industries require a certificate to run. If you notice that certain keywords are not triggering your ads or you are disapproved because a certificate is needed, these links will provide you with the necessary information to guide you to the right path. 

 

Bonus Tip:

AdWords Help CenterSmiley Happy This is a great resource for all things AdWords, including policy questions!

 

Questions? Feel free to ask!

 

Cheers,

Carissa

 

 

 

 

3 Expert replyverified_user

Re: Ad Disapproved? 5 Quick Tricks To See What is Wrong

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Thanks for sharing. I just added Policy Details Column for my disapproved ads and it is informative.

Thanks,
Balu.

Re: Ad Disapproved? 5 Quick Tricks To See What is Wrong

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Is there no longer a policy details column? When I customize columns I see no such option under attributes.

Screenshot as shown:

http://gyazo.com/a0fd7ca4c1c640bb898b8dbd7c11d93e

Re: Ad Disapproved? 5 Quick Tricks To See What is Wrong

[ Edited ]
Google Employee
# 4
Google Employee

Hi Trent,

Hope your Friday is going well!

For text/display ads the Policy Details are adding via the instructions I originally posted. I see the screenshot you provided was for Video Campaigns---the policy details for video ads are actually already placed under the "Status" column on the "Ads" tab. For instance, a disapproved ad may have the status "Disapproved: Video Content Unavailable".

Hope this helps!

Cheers,
Carissa

Re: Ad Disapproved? 5 Quick Tricks To See What is Wrong

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you for the prompt reply. In my case it says "PYV Unacceptable Content"

Do you happen to know what "PYV" stands for? I have tried changing the keywords, thumbnail, title, etc dozens of times and it continues to be disapproved
.

Re: Ad Disapproved? 5 Quick Tricks To See What is Wrong

Google Employee
# 6
Google Employee

Hi Trent,

 

PYV in AdWords terms means "Promote Your Video". There are certain guidelines that would need to be followed in this case that are outlined on the link below:

 

Promoted Videos Guidelines

 

Hopefully that article addresses any issues with your specific video ads, but if things don't quite match up and you want us to take a look, feel free to reach out to our team and we would be happy to helpSmiley Happy 

 

Carissa

Re: Ad Disapproved? 5 Quick Tricks To See What is Wrong

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thank you Carissa,

I have read over the promoted video guidelines as well as the Youtube guidelines and fail to see why the ad/video is being disapproved or why my ad is unacceptable content. Where can I contact the team you are referring to that can help me out?

Re: Ad Disapproved? 5 Quick Tricks To See What is Wrong

Google Employee
# 8
Google Employee
Hi Trent,

Hope you had a great weekend!

We would love to take a closer look at specifics for you. The number is 1-866-2GOOGLE Smiley Happy

Cheers,
Carissa

Re: Ad Disapproved? 5 Quick Tricks To See What is Wrong

Follower ✭ ✭ ☆
# 9
Follower ✭ ✭ ☆
We are a group of tech support companies who is going to organise protest in front of google office iin gurgaon. We request all tech support and their employees to join us. Protest will dtart on friday the 18th. Please come and support us and ur business.

Re: my ad disapproved because of the inaccurate URL

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Hello Carissa,

Thank you for helping everybody, I have problem with my Ad too.Several times I'm fixing it but Google still gives me status disapproved (((

The problem is: Display URL] Inaccurate Display URL

Please people help me,my website is : www.njfastcash4carz.com

Thank you!