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Understand Google's advertising policies, including ad approval status and account suspension
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Account got suspended. Some site violate policy, can I run ads for sites which are fine?

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# 1
Visitor ✭ ✭ ✭

Recently my adwords account got suspended. I had several campaigns/websites in my account. Most of the websites got suspended because of the bridge page policy. But I also ran ads for one of my client's website in the same account. His website is very good and follows all policies, this website also did not receive any warnings etc. But since the whole account got suspended, the client's website's ads also stopped running.

 

Now my client is furious with me and he wants to create his own adwords account and manage the campaign himself.

 

Can he create separate account and run ads for his website?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Account got suspended. Some site violate policy, can I run ads for sites which are fine?

Top Contributor
# 15
Top Contributor

Hi Guys,

 

I'm going to back Moshe 150% here and I'll attempt to also make this quite clear.

 

Here are some things to keep in mind and learn from this situation.

 

1.  Based on Google Third-Party Policy:

 

"(7) You may not improperly use AdWords accounts, or AdWords marketing or sales material, including:

Using an AdWords account for more than one advertiser. A different Google AdWords account is required for each client that is being serviced by the third party. You may not mix clients in an account, for example, by setting up different campaigns for clients in one account."

 

Does everyone understand why this is the case?  There are so many reasons; we do not even need to discuss account separation issues, reporting and/or billing problems etc..., we'll just look at the exact reason the OP mentioned.  Google doesn't care who technically owns the website, they see it in a particular AdWords Account and the owner of that AdWords Account becomes associated with that particular domain, for good.  I'm fairly certain in the Terms and Conditions, this is laid out that by advertising for a site (Section 2), you the owner of the account, accept all responsibility for that site.  Because multiple domains are allowed in an AdWords Account, Google has to assume that you, the owner of the account, are running campaigns for your own websites, be that one website or many. Why do they do this? Well - take a look at the policy - you're not supposed to have multiple clients in one AdWords Account thus allowing Google to assume all sites are indeed your own and assign all advertised websites in any particular account to one owner/advertiser.

 

2.  Suspensions are attached to not only websites but the advertiser (account owner) as well.  As Moshe explained, once an AdWords Account is suspended, all of the websites from that account are now attached to that Suspended Account and Suspended Advertiser.  Whether it's one or 10 websites that get suspended or one or many AdWords Accounts that get suspended, the advertiser and all associated websites and/or AdWords Accounts can and will be suspended also.  Think of it like a blacklist.  Once you're on it, you're in trouble moving forward.

 

Simply put, Sunnysingh, your client can certainly try to open an account but they should be prepared to face the same fate you did.  That domain is now tied to a suspended AdWords Account and until (if ever) that account is relived of the suspension, that domain is not eligible to be advertised.

 

We've even seen transferred domains that were previously suspended still keep advertisers from advertising.  A site was set up on AdWords and suspended.  The suspended advertiser let the domain expire, years later someone else bought it, built a completley new site for a completly new business, tried to advertise and could not because previously that domain was suspended and the issues were not fully addressed.


Bottom line here - read the rules and follow them.  If you don't understand them, you definitely should not be taking care of other people's accounts.

 

My couple cents.

 

-Tom

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Account got suspended. Some site violate policy, can I run ads for sites which are fine?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hello Sunnysing

Welcome to the community.

Yes,he can create separate account and run ads for his website there.

 

Regards

Azad

Re: Account got suspended. Some site violate policy, can I run ads for sites which are fine?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
thanks for the confirmation Azad.

Re: Account got suspended. Some site violate policy, can I run ads for sites which are fine?

Top Contributor
# 4
Top Contributor

Hello;

I have to disagree here;

Once you are suspended YOU (=the advertiser) cannot advertise anymore with Google, or open another account. If you do - it will instantly suspended. This is clearly mentioned in the suspension email you received.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Account got suspended. Some site violate policy, can I run ads for sites which are fine?

[ Edited ]
Follower ✭ ✭ ✭
# 5
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Hi Moshe,

Pleased to get you in conversation here.

At the first message, Sunnysing said that he owns an account and he runs several campaigns within that.But for bridge page policy of some campaigns,the whole account has been suspended in which there was a fresh site of his another client--and that site had no problem of breaking any policy.But the activity of that campaign has also been stopped since the account has been suspended for other sites' problem.

Now his question is, the owner of that fresh site want to create another adwords account and run another campaign with that fresh site which has been a victim in sunnysing's suspended account but there was no warning for it from adwords-- Can he (the actual site owner) run campaign for this site creating another adwords account?

 

And I have answered YES, that site owner (the client ) can run campaign with this site creating a seperate adwords account.

 

Do you still disagree?

 

Hope to get a clear idea.

 

Regards

Azad

Re: Account got suspended. Some site violate policy, can I run ads for sites which are fine?

Top Contributor
# 6
Top Contributor

Hello again;

Since the "other campaign" was not running on a separate account linked using an MCC, all landing pages that were linked to the account were suspended and cannot be advertised. Since Google cannot make the difference whose campaign was it (as said; all campaigns were using the same account) - it linked all landing pages to the same original owner. This owner (=the person) cannot advertise on Google any site.

 

This is the reason I always recommend clients that outsource their campaigns, to do that only through giving access to MCC. This way, if something happens, they can regain control over the account

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Account got suspended. Some site violate policy, can I run ads for sites which are fine?

Follower ✭ ✭ ✭
# 7
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Hello from me too again

MosheTLV you have said  "This owner (=the person) cannot advertise on Google any site."

But the point is This owner is not going to advertise again , another one is going to advertise the specific site with another new account.

 

Re: Account got suspended. Some site violate policy, can I run ads for sites which are fine?

Top Contributor
# 8
Top Contributor

@asazad555;

But the landing page (=website) is linked to an account that had been suspended. So, Google does not let this landing page (=website ) to be promoted, since from Google's perspective, this site was and still is, owned by an account owner that was suspended.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Account got suspended. Some site violate policy, can I run ads for sites which are fine?

Follower ✭ ✭ ✭
# 9
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Sorry I  am still confused.

Lets say, I have opended an adwords account and I have five websites within that including www.google.com and I have got account suspension  for the other four sites.

So, can't google.com advertise anymore ?

Re: Account got suspended. Some site violate policy, can I run ads for sites which are fine?

Top Contributor
# 10
Top Contributor

In my opinion YES: Unless these sites are part of an MCC- then, every website is linked only to its own account. (While in your case, all websites were under one account!.)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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