AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5K members online now
5K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Account Suspended for Information Harvesting (?) - Help!

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I could really use some help. We are hoping to run a remarketing campaign. It promotes a resource that we are giving away. The resource is an online toolkit that is personalized so it requires a login. To create a login, we need a little bit of information from the visitor. Google is flagging this as information harvesting even though the primary purpose of the site is not to collect information. 

 

I've gone in circles via email and phone with adwords support; they keep telling me to make more and more changes to the page and asking the same questions over and over. Now they want us to clearly show how we make money on the landing page. We are an insurance wholesaler, we help agents market products and are compensated by the insurance carrier for sales so we don't charge the prospect that we are seeking to attract. I think this is confusing the adwords support people.

 

The landing page is:

 

https://whyaim.com/emailtoolbox/index.php

 

I am able to find literally hundreds of adwords campaigns that link to free guides, resources, and more that have almost no information on them yet they are allowed to advertise. Can anybody tell me what we are doing wrong? I appreciate any specific guidance.

 

Thanks,

 

Aaron

 

 

 

 

1 Expert replyverified_user

Re: Account Suspended for Information Harvesting (?) - Help!

Top Contributor
# 2
Top Contributor

Hello;
I completely agree with the Google reps (Not that common to happen... Smiley Surprised )
The primary goal of this landing page is to collect personal info; To rebut this, you need to explain what is the business model behind this landing page.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Account Suspended for Information Harvesting (?) - Help!

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the reply. Can you (or anyone) show me examples of landing pages that explain their business model?

Re: Account Suspended for Information Harvesting (?) - Help!

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆
Hi Aaron,

I had a similar situation not long ago and we had to reword a lot of the page so it would fit their information harvesting policy guidelines.

The current setup, I agree with Moshe, it is harvesting info but you can change it with a few changes so it "could" comply.

Think about how you are wording the form title and button. Instead of get your free email tool kit, it could be get more information on our email marketing toolkit. This slight rewording can change the message you are conveying and possible help comply with the policies.

Re: Account Suspended for Information Harvesting (?) - Help!

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
The reason you have been suspended i think is because you have no privacy policy. You have not said to the visitors, how often you will email them, how to unsubscribe, and if you will pass on user details to other companies. YOU NEED TO MAKE IT CLEAR UNDER WHERE IT SAYS ENTER EMAIL ADDRESS!!!

As far as google is concerned you are collecting email address and then going to spam them like hell.

Read this -
https://support.google.com/adwordspolicy/answer/190438?hl=en-GB&ref_topic=1310866

And here is every single adword policy -
https://support.google.com/adwordspolicy/answer/1316548?hl=en-GB

Read every page of every policy above, spend a good week on it and you will find exactly which policies you are breaking and also solutions to them!

Also your websites primary purposes seems to be taking user details! add more webpages and fill it with content and your homepage, make sure primary purpose is something else.

If you get back on adwords email me and let me know because i think once gone, I dont think they allow you back.

Dont forget the alternatives - yahoo, bing, msn, facebook, twitter etc

Re: Account Suspended for Information Harvesting (?) - Help!

[ Edited ]
Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆

And the other thing, this website does exactly what your doing it collects email address's and it advertises on adwords and it has millions of visitors per month -

http://www.secretescapes.com/?utm_expid=38636964-67.0FjNsD-HQLuWWfd_3y6sXw.0

As you can see at the bottom of the page is a privacy policy, read it, mentions everything i mentioned earlier.

 

Feel free to make me a donation.

Re: Account Suspended for Information Harvesting (?) - Help!

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thank you all for your replies. I've made some wording change along the lines of what purefuzz recommended.

Asif, I don't think the lack of privacy policy is the issue (at least Google hasn't mentioned that as an issue *yet*). Regardless, it's a good idea so I went ahead and added a link to ours.

The site has lots of other pages filled with content - see the home page (linked from the logo or just at the domain). This is just a landing page for this specific purpose.

I'd still be very interested in seeing how other businesses explain their business model on their landing page (none that I've come across do), especially if they aren't an online/ecommerce business. We're a wholesaler and we don't sell online (in fact, we don't sell at all) so the purpose of our website is always to explain our value, strengthen relationships, and create leads.

Re: Account Suspended for Information Harvesting (?) - Help!

Follower ✭ ☆ ☆
# 8
Follower ✭ ☆ ☆
The adword support people always give vague answers, the specialist team is the one who make the deicision to suspend a account. They dont want to know about your business plan, its just privacy policy.

Make sure your privacy policy says what information you will email them, how often, how to unsubscirbe etc. Secret escapes policy mentions this.

I heard about this before someone else got suspended exact same situation as yours and it got resolved through adding privacy policy there was a video on youtube thats why i am mentioning this.

Re: Account Suspended for Information Harvesting (?) - Help!

Follower ✭ ☆ ☆
# 9
Follower ✭ ☆ ☆

You need another way to get their details because your falling short of this - 

 

'Collecting personally identifiable information in exchange for a free gift - Not allowed'

https://support.google.com/adwordspolicy/answer/190438?hl=en-GB&ref_topic=1310866

 

Maybe don't offer to give them anything at all.

Re: Account Suspended for Information Harvesting (?) - Help!

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
Thanks for the responses Asif. I've seen that link. It does say:

"Allowed with limitations
Google allows sites that collect personally identifiable information from users as long as this is not the primary purpose of the site."

I think the key that they are driving to is understanding our business model so they know that collecting personal information isn't the primary purpose of the site. I just don't know how to do this, haven't seen anybody else do this (hence my request for examples), and can't get any guidance from Google's support.

I've also seen countless other sites that seem to violate this policy and have waaaaaaaay less info than we provide yet Google is letting them advertise (maybe they are starting to crack down more?). Frustrating.