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Understand Google's advertising policies, including ad approval status and account suspension
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A Competitor is Using an Unlicened Brand Name

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 Hi,

 

One of my competitors are using a licensed brand name under my company as a keyword to appear on top for that keyword. Is there anything I can do about that. However their ad copy does not mention the name of the brand.

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Mini-CM (Community Manager)
February 2016

Re: A Competitor is Using an Unlicened Brand Name

Top Contributor
# 2
Top Contributor

Hi @Supun C;

This practice is allowed and common.

And, in some countries, the registered  trade name  can even be used in the ad text;

 

Read more about using the trade-names in AdWords campaigns;

https://support.google.com/adwordspolicy/answer/6118?hl=en

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: A Competitor is Using an Unlicened Brand Name

[ Edited ]
Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

You should try to protect your brand through this link:
https://support.google.com/adwordspolicy/answer/6118?hl=en

Re: A Competitor is Using an Unlicened Brand Name

Top Contributor
# 4
Top Contributor

@Drazen F

Filing a complaint about using   a competitor's  brand-name as a keyword, will not be  considered by Google, since this practice is allowed in the Policy.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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