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Understand Google's advertising policies, including ad approval status and account suspension
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A Competitor is Using an Unlicened Brand Name

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 Hi,

 

One of my competitors are using a licensed brand name under my company as a keyword to appear on top for that keyword. Is there anything I can do about that. However their ad copy does not mention the name of the brand.

1 Expert replyverified_user
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Accepted by Mini-CM (Community Manager)
February 2016

Re: A Competitor is Using an Unlicened Brand Name

Top Contributor
# 2
Top Contributor

Hi @Supun C;

This practice is allowed and common.

And, in some countries, the registered  trade name  can even be used in the ad text;

 

Read more about using the trade-names in AdWords campaigns;

https://support.google.com/adwordspolicy/answer/6118?hl=en

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
February 2016

Re: A Competitor is Using an Unlicened Brand Name

Top Contributor
# 2
Top Contributor

Hi @Supun C;

This practice is allowed and common.

And, in some countries, the registered  trade name  can even be used in the ad text;

 

Read more about using the trade-names in AdWords campaigns;

https://support.google.com/adwordspolicy/answer/6118?hl=en

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: A Competitor is Using an Unlicened Brand Name

[ Edited ]
Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

You should try to protect your brand through this link:
https://support.google.com/adwordspolicy/answer/6118?hl=en

Re: A Competitor is Using an Unlicened Brand Name

Top Contributor
# 4
Top Contributor

@Drazen F

Filing a complaint about using   a competitor's  brand-name as a keyword, will not be  considered by Google, since this practice is allowed in the Policy.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’