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68 Characters in Description line 1, 69 in Description line 2

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello all Smiley Happy

As it says in the title. Country is Holland. Those two advertisers are big, well-known compagnies in Holland. How do they manage to get such long description lines, and what do I need to do to be able to do that as well?


Long Description Lines

 

All answers appreciated of course

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: 68 Characters in Description line 1, 69 in Description line 2

Top Contributor
# 2
Top Contributor
Hi Frits,

The Description line 1 are you referring, is Actually contains both Description Line 1 n 2. This is normal behavior of AdWords ads.

The second line are you referring, is actually a new ad extension, It is called Call Out Extension. It is in a beta stage.
http://blog.bakermen.com/2307/callout-extensions.html
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: 68 Characters in Description line 1, 69 in Description line 2

Top Contributor
# 2
Top Contributor
Hi Frits,

The Description line 1 are you referring, is Actually contains both Description Line 1 n 2. This is normal behavior of AdWords ads.

The second line are you referring, is actually a new ad extension, It is called Call Out Extension. It is in a beta stage.
http://blog.bakermen.com/2307/callout-extensions.html
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: 68 Characters in Description line 1, 69 in Description line 2

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello Rakesh,

thanx very much for that response and link, very informative!
Another interesting post about it (which I found only after you showed me the way of course Smiley Happy) :

http://www.adworldexperience.it/en/new-adwords-features/adwords-callout-extensions-out-of-beta/