AdWords Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
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AdWords Fundamentals content:
- Learn the basics of AdWords
- Choose where customers see your ads
- Create effective text ads
- Enhance your ads with extensions
- Choose the best campaign types
- Organize your account for success
- Reach customers with targeting
- Help customers find you
- Control which searches trigger your ads
- Make your ads seen
- Match media cost models with your budget
- Determine a good bidding strategy
- Select your bid strategy
- Adjust bids to favor performers
- Align your budget with your goals
- Evaluate campaign performance
- Avoid editorial errors
- Address trademark disapprovals
Pass the assessment and earn an achievement
- AdWords Fundamentals Assessment
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