1.6K members online now
1.6K members online now
Welcome to the Official Google AdWords Community
Our bite-sized courses are ready whenever you are. Set aside a few minutes for training from your laptop or mobile device – anytime, at your own pace.
Community Manager

Academy for Ads: AdWords Fundamentals



AdWords Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.


To get started, click here.


AdWords Fundamentals content:

  • Learn the basics of AdWords
  • Choose where customers see your ads
  • Create effective text ads
  • Enhance your ads with extensions
  • Choose the best campaign types
  • Organize your account for success
  • Reach customers with targeting
  • Help customers find you
  • Control which searches trigger your ads
  • Make your ads seen
  • Match media cost models with your budget
  • Determine a good bidding strategy
  • Select your bid strategy
  • Adjust bids to favor performers
  • Align your budget with your goals
  • Evaluate campaign performance
  • Avoid editorial errors
  • Address trademark disapprovals

Pass the assessment and earn an achievement

  • AdWords Fundamentals Assessment

James_Clemens Top Contributor

@nayp 2,


Please stop spamming our communities. Your account is flagged and further abuse will bring a ban to your account. 




Epic fail from the very beginning....


2017-12-22 13_10_02-Launching your video campaign.png

Mihir S

Started in the Digital Garage to get certified in different areas but the Google links and content keep going off on tangents and out of order so it is very confusing and frustrating from a user standpoint because there is old content and inconsistent information and links. Can someone from Google contact me?

Genevieve M
1 month ago

I just failed my Adword Fundamentals Exam mainly because they asked me questions that was not related to the training. It seems like Google didn't update the exam. Please make sure that you know about Google Console, and old Google vocabulary before you take the exam! You could be surprised by the questions... I was so disapointed! The training is super easy to do, but exam is out of context for some questions... 

Mardani B
1 month ago

This post code format is not recognised please help me

okeke m
1 month ago

I am very happy i passed this fundamental examination scoring 84% at a single sitting. 

Alexander S
3w - last edited 3w

 What a great course! I passed it and also passed google digital garage!